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The Label Style Scroll

the ultimate style directory

Your go-to for staying updated on everything that's happening at TheLabelLife and in the world of fashion & lifestyle.

How Joie De Vivre Transforms Traditional Toile for Today

The charm of French artistry is timeless, especially when it comes to the classic toile de Jouy. Originating in 18th-century France, this beloved pattern is renowned for its intricate pastoral scenes, often depicting the idyllic countryside. Traditionally associated with home decor, toile has now been reimagined for contemporary clothing.

 

With our latest limited edition capsule, Joie De Vivre, we’ve reinterpreted this storied print to embody the literal meaning of the phrase—a joyful celebration of life. This collection translates the elegance and charm of toile into three versatile satin pieces, each designed to bring a touch of joie de vivre into your everyday wardrobe.

18 Aug 24
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